Kool cigarettes (often written as KOOL ) are an American brand of menthol cigarettes , currently owned and manufactured by ITG Brands LLC , a subsidiary of Imperial Tobacco Company. Kool cigarettes sold outside the United States are manufactured by British American Tobacco.
Launched in 1933 by Brown and Williamson as a “regular” 70 millimeter unfiltered cigarette, Kool cigarettes enjoyed continued success throughout the 1950s. A 1953 Roper poll showed that two percent of white Americans and five percent of African Americans preferred the Kool cigarettes brand.
Growing public concern about the health risks associated with smoking prompted Brown and Williamson to respond by releasing filtered varieties of Kool cigarettes: an 85-millimeter “king-size” version in the 1960s, followed by a 100-millimeter version. or “long” in the 1970s. The 1980s saw the introduction of Kool lights and a loss of market share to other brands of menthol, such as Newport.
In 2003, Brown and Williamson purchased the R.J. Reynolds Tobacco Company , making Kool cigarettes a Reynolds brand. The iconic green and white package, virtually unchanged for some seventy years, was revised and the original filterless Kool cigarette was discontinued. These changes did little to boost sales.
In 2015, a merger between Reynolds American and the Lorillard Tobacco Company added the Kool brand to Imperial Tobacco Company’s portfolio of properties. The Kool cigarettes advertising began with the character of “Willie” the penguin, which was portrayed as having several different professions, including a doctor, soldier, and chef. In the early 1950s, the company put up a series of stick-on signs on the front doors that read “Come in…it’s Kool in”, indicating that the space was air-conditioned.
Kool cigarettes are one of the most popular brands from all those which are promoted in our online store. Our customers constantly order this brand. And it is not only because of the perfect menthol flavor of Kool cigarettes. They are charmed by the excellent discounts, which are received by loyal customers of our online store. Even our regular pricing is considered as discounts. And we have some bonuses for our loyal clients as well.