According to its manufacturer, L&M cigarettes are sold in more than 90 markets, and are fourth in terms of sales outside the United States and China 1 . In 2020, with 91 billion cigarettes sold, this cigarette brand is the second most sold by Philip Morris International after Marlboro 1.
Because of new regulations prohibiting the use of the word light in Europe, many cigarette brands using it are forced to change it, L&M Light becomes L&M Blue Label. The same thing happened in the United States in 2010, when the American Food and Drug Federation (FDA) banned descriptors like mild, light, and ultra light.
L&M is a luxury cigarette brand manufactured by Philip Morris International. It also became the icon of the tobacco giant, Philip Morris International. The product was released in 1953 by Liggett & Myers under the authority of Philip Morris International. “L&M cigarettes” is one of the earliest, probably the earliest brand to have a filter that doesn’t have a single-sided filter. L&M was launched in 1953 with the slogan: «American cigarettes of the highest quality with the best filter “. The brand is popular in Latin America, Central and Northern Europe, the Middle East , East Asia and South Asia . They are not very common in the United States until a new list was made of them available in October 2007. According to the information of the independent agency from the investigation of the field “Analytical Business”, the second quarter of 2007, Phillip Morris International took the first place in 25 cities with a market share of 29.92%.
What are L&M cigarettes?
L&M is a brand of cigarettes produced by Altria and Philip Morris International. The first L&M cigarettes were created by the Liggett & Myers Company in 1953, from which they take their name. L&M is one of the first brands to have a filter that is not one-sided. When the brand was launched, their motto was “High Quality American Cigarettes with the Best Filter”. The brand is very popular in Latin America, Central and Northern Europe, among the Arab World, the Far East and South Asia . It was not widely available in the Americas until a new launch, made available in October 2007.