Salem cigarettes were the first cigarettes with menthol, released in 1956. In the same year, they became the best-selling not only in the United States, but also in the world. This is one of the most famous brands of cigarettes with menthol. It has a characteristic blue-green color of the pack. The stamp was named after the city of Winston-Salem in North Carolina, a historic tobacco leaf recycling center.
A feature of Salem cigarettes, released in 1956, was an innovative solution – the addition of menthol to tobacco. Success broke all records – for a year the brand became insanely famous both in the United States of America and in the world. In the sales ratings of 1957, it occupied the first place.
The founder of the cigarette brand was RJR, absorbed by companies, and a subsidiary. All production within the United States of America remained with Reynolds American. The target audience of Salem cigarettes is women of different ages. This is evidenced by the main slogan – “Spring. This happens to everyone, it did not prevent the male half of humanity from getting carried away with it. At this point, the tutus are even decorated with flowers and patterns.
At this point, the design of the pack is often redone – manufacturers are trying to improve sales by improving the appearance. The original solution is one, happy, cigarette in a pack, which is turned down by the filter. Its end is painted in a dark green color and it is traditionally smoked last – for good luck. This is the trademark of the entire brand. Initially, cigarettes with menthol Salem were invented as a tobacco product for women. Their popularity among both sexes allowed the neutral design to last a long time. Manufacturers noticed a catastrophic drop in sales and it was decided to change this policy.
The brand’s advertising campaign chose a narrower target audience. Potential consumers of cigarettes are young people aged 18 to 23 years, leading an active lifestyle and being the soul of the company. PR has been refocused on this segment of the population to associate Salem smoking with risk and a “cool”, defiant style.